Client: Bang and Olufsen
Type: Campaign Creative
Year: 2018
Credits: Trouble.co



E6. Activate.
The in-ear wireless earphones for the creative urban explorers.

The challenge was to develop a campaign for the reframing and launch of a new wireless generation of an existing B&O earphone – E6, repositioning the product to enter a new “Active Lifestyle” category. The strategic aim of the campaign was to bridge the road for B&O to eventually entering the “Sports” category. At Trouble we developed and produced a campaign from idea and story to a fully populated website with lifestyle images and interactive content.