Client: Bang and Olufsen
Type: Campaign Creative
Year: 2018

At Bang and Olufsen, the product color updates (CMF) is consolidated into two seasonal collections mimicking the fashion industry.

Making a classic line of products into a living collection calls for new stories and new expressions each season. When working with colour, the challenge is to find something different than what has been done before – To find the exact shade and come up with a timeless and meaningful product. We work with colour trend reports, research, keywords and mood boards to get to just the right upcoming shades. The ocean has inspired the colours for this collection. It’s inspirational. A place where people go to clear the mind. To be transformed. To make waves.